Yahoo Finanzen 
Facebook's Oculus purchased a company that specializes in eye-tracking technology
(The Eye Tribe develops eye-tracking software that enables eye movements to control consumer devices.The Eye Tribe)
Facebook's Oculus has acquired the Danish company The Eye Tribe, tech pundit Robert Scoble first reported Tuesday on his Facebook page.
Without stating a price, Oculus confirmed the acquisition to TechCrunch on Wednesday.
The Eye Tribe, founded in 2011, develops eye-tracking software that enables eye movements to control consumer devices, the company's website says. It began shipping its Eye Tracking Software Development Kit to developers in 2014.
The company's cofounder Sune Alstrup explained more about what the technology could do to TechCrunch back in 2014: "This technology can basically go into any kind of device, everything from your smartphone, to your watch, or your car to automatically detect if you're falling asleep behind the wheel, or in games where you could use your eyes to shoot. This is the kind of technology that's applied in fighter planes today, it's million dollar technology that we're bringing to the mass market."
But it's the technology's application to virtual reality that most likely got Oculus interested. After visiting the Copenhagen-based startup, Scoble said: "Eye sensors will radically improve VR and AR [augmented reality]."
The Eye Tribe's technology "lets VR systems save computational power by only generating perfect graphics where you're looking," TechCrunch said. "Essentially it creates a focal point that moves with your eyes."
According to Crunchbase, The Eye Tribe had raised just over $3 million (£2.4 million), a pinch compared with the $21.6 million (£17.6 million) that the eye-tracking company Eyefluence had raised before being acquired by Google in October.
NOW WATCH: Airplane designers have a brilliant idea for the middle seat
More From Business Insider
